Yesterday, Google announced a new change in their privacy policy that will begin on March 1st. Google already has a bad reputation for snooping through users’ information in order to target online ads, but this will go to another level.

The new privacy policy will be a cross-platform agreement allowing Google to monitor and use information across its many products. For example, if you watch a YouTube video on a certain subject, write an email to somebody, and indicate what city you’re in while searching, Google will use that data to deliver related ads across all of its products. Google also explains that over time, Google products will become “more intuitive” to the needs of their users.

Google users are alarmed that the search engine giant will not allow people to opt out of this service, however data will not be tracked if you are not signed in to a Google account. Critics are calling for an option to allow minors under 18 to be able to opt out, but so far Google has been unresponsive to this request.

In general, people often get nervous when the subject of information sharing comes up, however from a day-to-day perspective, this new change will not affect users very much.

What do you think? Do these new changes worry you?