I’m currently attending the Online Marketing Summit (OMS) Conference in Denver, Colorado and have been attending many of the Social Media Marketing and Metrics/ROI Tracking lectures. The information in these lectures are not necessarily ground breaking, however they’re a good reminder for anybody who manages social media marketing that simply posting content and putting up [...]
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If I had a nickel for every time a client told me “I don’t want to do marketing on Twitter, because Twitter is stupid!” Point received – not everybody needs to be in love with Twitter, and that’s ok. However, one cannot deny what a presence social media platforms have on marketing once you look [...]
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I bet you’ve never thought of your Twitter content as “Social Media Cleavage”… but it kind of is. Think about it: You’re trying to dress up what you’re putting out there to make people look at it, notice it, and want it. Kind of a weird analogy, but it works. So how do you make [...]
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If you’re even the slightest bit social media savvy, you know that ‘checking in’ is all the rage. Millions of people every hour are checking in to businesses and other places using Facebook Mobile, Foursquare, Gowalla, and more to update their friends about where they go on a day to day basis. Checking in at [...]
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Whether you’re a large corporation, a small start-up, a freelancer, or anything in between, you probably want to get found online. So how do you do that? Terms like ‘SEO’ (Search Engine Optimization), ‘SMO’ (Social Media Optimization), and ‘PPC’ (Pay-Per-Click Advertising) are thrown around a lot, and to ‘optimize’ your website and social media sites [...]
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Ok, well your marketing plan doesn’t really suck, but it definitely could be better. If you’re not tapping into Social Media Marketing (SMM), Search Engine Optimization (SEO), and New Media/Emerging Media, you’re not really going the distance. Sure, traditional marketing can be powerful and certainly has its place in business. However, many traditional marketing tactics [...]
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When Myspace started out several years ago, the first crowd that flocked to it was the trendy tween crowd that did nothing but post random photos and blogs about virtually nothing. It was merely an advanced telephone system; communicating with friends as if you were calling your girlfriends to gossip about he-said-she-said stuff and the [...]
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Your website is your business’ touchstone. A company’s website is most often the first impression a consumer gets of your business, is a vehicle of communication between your company and the customer, and is a resource of information that will ultimately convince the online consumer to use your product or service. The more you know [...]
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Have you ever wondered what people are saying about you behind your back? At one point or another, everybody asks themselves this question. Now have you ever wondered what people are saying about your company? Online Reputation Management (ORM) is the process of monitoring what is being said about your business on the Internet – [...]
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Marketing is a very large gray area in any company. It’s a delicate mix of art, psychology, and creativity. Anyone remotely creative thinks that they know how to market, and since marketing is a very fun job to have most people want to do it. If the marketing department in a corporation announces to their [...]
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