If I had a nickel for every time a client told me “I don’t want to do marketing on Twitter, because Twitter is stupid!” Point received – not everybody needs to be in love with Twitter, and that’s ok. However, one cannot deny what a presence social media platforms have on marketing once you look [...]
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I bet you’ve never thought of your Twitter content as “Social Media Cleavage”… but it kind of is. Think about it: You’re trying to dress up what you’re putting out there to make people look at it, notice it, and want it. Kind of a weird analogy, but it works. So how do you make [...]
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If you’re even the slightest bit social media savvy, you know that ‘checking in’ is all the rage. Millions of people every hour are checking in to businesses and other places using Facebook Mobile, Foursquare, Gowalla, and more to update their friends about where they go on a day to day basis. Checking in at [...]
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Ok, well your marketing plan doesn’t really suck, but it definitely could be better. If you’re not tapping into Social Media Marketing (SMM), Search Engine Optimization (SEO), and New Media/Emerging Media, you’re not really going the distance. Sure, traditional marketing can be powerful and certainly has its place in business. However, many traditional marketing tactics [...]
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