I’m currently attending the Online Marketing Summit (OMS) Conference in Denver, Colorado and have been attending many of the Social Media Marketing and Metrics/ROI Tracking lectures. The information in these lectures are not necessarily ground breaking, however they’re a good reminder for anybody who manages social media marketing that simply posting content and putting up [...]

You’ve probably seen QR Codes everywhere (if you’re not familiar, a ‘QR Code’ means Quick Response Code, and is a square scannable barcode intended for fast data delivery on a smart phone or other mobile application). They’re used in marketing materials, in airports, restaurants, in magazines, and more! They’re neat little nuggets of information that [...]

If you’re even the slightest bit social media savvy, you know that ‘checking in’ is all the rage. Millions of people every hour are checking in to businesses and other places using Facebook Mobile, Foursquare, Gowalla, and more to update their friends about where they go on a day to day basis. Checking in at [...]

Ok, well your marketing plan doesn’t really suck, but it definitely could be better. If you’re not tapping into Social Media Marketing (SMM), Search Engine Optimization (SEO), and New Media/Emerging Media, you’re not really going the distance. Sure, traditional marketing can be powerful and certainly has its place in business. However, many traditional marketing tactics [...]

Have you ever wondered what people are saying about you behind your back? At one point or another, everybody asks themselves this question. Now have you ever wondered what people are saying about your company? Online Reputation Management (ORM) is the process of monitoring what is being said about your business on the Internet – [...]